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Tele, the idea was that you got a bigger picture this way. Sure, its big, but its round! Not many manufacturers did it that way but a few did. It was kind of a gamble, I guess. Who knows, it might have caught on and today we would be watching HDTV with fully round screens! I think the problem was that people were already used to watching movies where the screen was rectangular & round just didn't seem natural. My understanding is that some Westinghouse sets were "convertible" meaning you could have a round screen, or twist a knob and have a rectangular screen. And some Zeniths had a button you could press that electronically reduced the height so the picture was about the same as the early rectangular sets.
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Bryan
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