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The cartrivision system was early 70s and died pretty fast it was defunct well before betamax and VHS. Betamax and VHS were 1975 and later.
Hollywood movies and to an extent time shifting weren't a thing between the death of cartrivision and the birth of betamax. Some people did time shift on EIAJ, and U-matic. I actually have some U-matic porn tapes that were originally rental tapes so that industry was clearly up and running before Hollywood was convinced there was profit in rentals.
Use with cameras was the main app for early VTRs as most didn't have clocks for timeshifting.
There were outlier cases of timeshifting like Hugh Hefner using 1" helical machines to record television, and a TV, VTR, stereo console Ampex built both in the late 60s.
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