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These brands tried to compete making color TVs and couldn't build them in the same scale as their foreigner competitors.
I do not know all the details of what happened, but the government gave incentives and benefits that favoured the foreign companies ( some of them like Telefunken were the ones that created the Brazilian color PAL-M system anyway ) while deniyng the same to the native brands. Keep in mind that Brazil in the early 70's was ruled by a corrupt right - wing military dictatorship.
And dictatorship was in a hurry to give color TV to the country as soon as possible. It was all part of the short-lived economic "Brazilian Miracle" that lasted for so little ( it started in 1968 and ended with the Oil Crisis of 1973 ). Color TV was important to the regime for propaganda purposes.
Another blow on native manufacturing TV business was around this period, when the government moved the electronic industries to the Manaus Free Trade Zone in the state of Amazonas, on the far-North of the country. Prior to this the factories were - mostly - in the state of São Paulo, on the Southeast. The native brands didn't have the resources to make the move, while for the European and Japanese this was not a problem.
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