Quote:
|
Originally Posted by heathkit tv
If a company lapses in the use of a trademark, no matter how well known it may be to the public, it will eventually revert to the public domain. A company can try to argue prior use etc, but often that's a losing battle. Bottom line, NBC may still be using it not so much out of a reverence to past glory, but to keep their legal right to it.
|
Every so often you see a magazine ad by a company showing its historical logos. Obstensively telling about the long history and years of experience in their line of business, but I would guess that a big part of it is to exercise the old trademark to "refresh" it in the legal trademark sense. I suppose running the ad in one widely read magazine (like National Geographic, which does a lot of history related articles, so an ad about a company's history would be not out of place) once a year is enough.