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In the case of Zenith, they claim it was because Color TV wasn't "ready" for the Zenith name until 1962. This kinda sounds like hype, but then again, they didn't introduce their first TV set until '49 for the same reason.
I sure wish they had... a mid-50s Zenith color set woulda been awesome (Porthole anybody?). By the time '62 rolled around, they were almost too refined.
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From Captain Video, 1/4/2007
"It seems that Italian people are very prone to preserve antique stuff."
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