Thread: TV on TV
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Old 03-27-2006, 11:39 AM
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Steve D. Steve D. is offline
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Hollywood slight of hand

Adam,

It's not unusual for companies to provide their products to shows (now known as product placement) for a consideration. In the case of Bewitched, Zenith supplied sets and got their brand name seen by millions of viewers everytime there was a closeup of the front of a tv. Sometimes different sets were used for insert shots, where the picture on the screen was inserted as a special effect. And later edited into the scene. in post production. This may be done days after the actors completed the principal shooting, and on a separate insert stage. Also two different sets may be used in the same scene because it fits the framing or camera angle of the scene. Ie: a console is in the wide shot and you then see the back of a portable, to suggest the previously seen console, in a tight reverse shot in the same scene. Hope this helps clear up some of the confusion.

-Steve .
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