|
Why two chassis?
Terry,
Although your question may be retorical.....
RCA was very good at marketing tv sets. Your "Special" series chassis was strickly aimed at getting the price of a color set below $500. That was still a huge sum in 1956. RCA had to cut some corners to get there. Hence the two chassis. They also figured when consumers walked in and saw that bare bones box of a cabinet, color set or not, the dealer would try and move them up to a fancier model. Having two chassis also allowed the dealer to talk up the technical advantage of the "better chassis" (more expensive) to a public very leery of color television. I believe RCA still lost money on every color set they sold until the mid 1960's.
Last edited by Steve D.; 09-13-2003 at 05:11 PM.
|