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Disney in color
Sandy,
In Disney's case it was mutual. NBC/RCA lured Disney away fom ABC because Disney had a huge library of color cartoons features and shorts. And gave RCA/NBC a boost in color tv sales and high ratings. And Disney was able to promote his theme parks and new movie releases in color. as well as guaranteed sponsorship from RCA Victor. Both benefited greatly. Now Disney owns ABC and is back on that network still selling it's products through its weekly show 50 years later. ABC started colorcasting in the early 60's with the Jetsons and the Flintstones produced by Hanna-Barbera.
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