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I think there is a misguided strategy at PBS itself as far as getting people to pledge with corny musical specials and such....part of the problem is, at least in the past, the PBS network would not even feed the regular shows on the satellite during the pledge weeks. The local station would not even have the choice to do pledge spots around the usual programs. (I used to work at a public television station at one time and even hosted the on-air pledge breaks)
I do believe though as I did then that PBS in general still does have a quite high quality of programming (except for some of those pledge specials), much more so than most cable networks, etc.
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