Significance of RCA's "New Vista" sub-brand

[Robert Grant]

I've seen many (perhaps ALL?) RCA TV sets, color as well as black-and-white, from about 1961-1972, that carry the term "New Vista" or "New Vista Color" in the escutcheon plate.

I friend of mine asked me, this morning, what "New Vista" means, and only then did I realize that I haven't a clue!

To make matters worse, searching for "New Vista" on the internet only provides zillions of his on the latest Windows OS, which, of course, happeng to be "New" (LOL)

So does "New Vista" mean anything, thanks in advance!

Rob