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RCA was rebranding Sony and Bosch VTR's on the broadcast side in 79. The sony BVH-100 became the TH-100 and the Portable BVH-500A became the TH-50. The VHS VCR's they started selling in 1977 where rebranded Panasonic's.
Zenith did the same thing rebranding Sony Betamax VCR's
In the computer industry there was almost a panic sweeping through with a high level of the NIH (Not invented here) syndrome. Which gave us such lovely things as the Apple Twiggy drive on the Lisa 1, and the DEC RX-50 drive on the Rainbow and Professional 350 PC's.
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