The concept behind the Motorola Quasar Color TV

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Recently, I acquired numerous copies of "The Voice Of Motorola" from the estate of a retired Motorola engineer. This was a bi-weekly newsletter/newspaper that was published by Motorola and handed out to all employees. I have various issues between 1964 to 1973. They are a great wealth of information to learn the inside stories of what was happening at Motorola at the time and also stories about the people who worked in the various plants etc. One such article I found of great interest was from an August 15th, 1968 issue. It describes the marketing concept behind the then new "Quasar" color television program which was nationally launched in the fall of '68. I took a photo of the newsletter since it's much too large to scan, but it's a fun read directly from a very rare resource. Enjoy! (note: you should be able to click on the picture and then be able to zoom in on the article and/or download it on the photobucket webpage to make viewing easier)