When was the slogan "living color" dropped from the networks?

[Jeffhs]

NBC still uses the peacock, although it is much smaller now, has fewer feathers and is no longer animated. (The network also continues to use the old G-E-C chimes from time to time, though today the sound is probably computer-generated, as is the peacock; further, an animated version of the new peacock can on occasion be seen on NBC during the opening sequences for specials and the like.) This symbol has been associated with NBC TV for decades (since shortly after the network began telecasting in color), so when GE bought the network from RCA in 1986 it was decided to keep the bird. Heck, even some local NBC affiliates use the color version of the small peacock somewhere on their station IDs-- for example, the local NBC station in Cleveland uses the color peacock on some of its program ads and promotional blurbs, with the number 3 (the station's channel number) immediately to the left of it. The station also uses a grayish version of the peacock on the front of its news anchor desk. At its former studio building (the station moved to an HDTV-ready studio in a newly-constructed building a few years ago), this station had a large, illuminated color NBC peacock adorning the front of the anchor desk, but since moving to the new studio, that illuminated peacock and its desk were relegated to the newsroom, where it is seldom if ever seen anymore. Channel 3 also uses a smaller gray peacock with the number 3 partially superimposed on it; this is used mostly for station identification, although the thing also has promotions for certain of the station's syndicated programs, plus time and weather in the corner. The gray peacock with the large 3 is also used in the news studio; it can almost always be seen behind one of the station's two news anchors during the station's evening and midday newscasts, not to mention the local news breaks during the "Today" show and the occasional special report or breaking news story.