Just happened to spot this...

[Carmine]

Originally Posted by bgadow

What I liked about them: I always enjoy it when a tester runs a product down. Most magazines won't do that for fear of losing an advertiser.

I don't think that's automatically true, although I know they (CU) love to make people think that. Read a copy of a Car & Driver review of some car where they rank them 1st, 2nd,...8th, etc. Obviously whoever brings up the rear ain't gonna be happy.

Yet I doubt a single manufacturer doesn't run huge ads in C&D.

I found an old copy of Popular Science at the same estate sale I picked where I picked up the Halolight, with a review of the 1970 Detroit pony-cars. They put the Camaro well ahead of the Cuda, Mustang, & Javelin. All four companies had huge ads inside.

If your magazine is big enough, and honest enough, manufactuers can't afford NOT to run ads.

[oldtvman]

Back in the day you had Zenith and Rca, everybody else was playing catch up.

Now you have old-line names being resurrected such as Sylvania and others. The Sylvania products now are made by Funai. I'm not sure that what your getting today. Other than brands Like Sony, Phillips and Pioneer, the rest aren't what they seem Zenith is nothing more than a glorified Goldstar. Rca also uses other manufacturers for some of their models.