Hotpoint Televisions

[Don Lindsly]

Randy is correct.

Hotpoint TVs are electrically identical to GEs, with slight changes in appearance. Hotpoint had fewer models and was positioned below GE. Hotpoint was sold through discount chains. GEs were sold through high end retailers such as department and furniture stores and exclusive dealers.

Initially Hotpoint was distributed through GE Supply and GE was distributed through GE Appliance. It was product differentiation by distribution channels.