Color film of RCA and GE TV exhibits 1939

[old_tv_nut]

Originally Posted by etype2

So used to seeing black and white film from this time period. Color brings a new reality to it.

Kodachrome was new (4 years old), so 1939 was the first fair with notable use of color movies and slides. Copies of Kodachrome stereo stills were used for Viewmaster 3D reels, which were introduced at the 1939 fair. Being copies, they gained contrast and lost saturation, so the images are not as good as these original movies, but they also had the quite dark-stable Kodachrome dyes, so the color remains after 78 years.
Postcards from the fair were made from heavily edited and hand-colored images, also giving no realistic impression of the beauty of this fair. Color movies and slides give an entirely different and brighter view.