Another roundie found local, truetone.

[AlanInSitges]

Originally Posted by Electronic M

Never heard of Detrola badged sets being sold by Western Auto. WA's house brand was always Truetone. I've had a number of Truetone radios and they were always listed under Western Auto in Riders perpetual troubleshooters...IIRC Truetone radios always had a reference to Western Auto in the internal labels.
IIRC Detrola built some store brand sets so it's possible some Truetone radios were Detrola built.

I remember as a kid in probably Jr. High wandering into the Western Auto store in town on the way home from school and seeing some stereos on display; one had a TRUETONE logo that was crooked and was clearly just a sticker that had been slapped on the front. Of course I peeled it off, revealing that it was actually a SOUNDESIGN POS. After that I realized they probably knew it was me who revealed the secret behind the TRUETONE brand and was a too scared to ever go back in the store.