1957' broadcast of Cinderella on CBS? IN COLOR!!

[Pete Deksnis]

Originally Posted by TDRyan

...no reference found to any color broadcast of Lassie prior to 9/12/65 premiere of season 12 when it was all-color from then on.

I do recall watching at least one color Lassie during 1963 and 1964. Back in the days before CBS went all-color, early in the season a show would be hyped as being In Color. I remember thinking at the time that a B&W TV owner would think the entire season was in color.

It was in that time period that CBS used the color bloodshot eye logo; my reaction when I saw it back then was that it was both clever and weird!

[oldtvman]

Originally Posted by Pete Deksnis

I do recall watching at least one color Lassie during 1963 and 1964. Back in the days before CBS went all-color, early in the season a show would be hyped as being In Color. I remember thinking at the time that a B&W TV owner would think the entire season was in color.

It was in that time period that CBS used the color bloodshot eye logo; my reaction when I saw it back then was that it was both clever and weird!

Pete, I think CBS was getting ready for the inevitable shift to full schedule color broadcasts. Early on they also may have been testing the water to see what kind of jump they got in ratings for color shows.
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[Steve D.]

A four episode Lassie called "The Journey" was telecast in color by CBS starting Feb. 17, 1963. I recall the first episode on the 17th was followed that same evening by the CBS color telecast "A Tour of London with Elizabeth Taylor". This was CBS's cautious re-entry into color broadcasting after several dormant years. The Lassie color episodes aired opposite NBC's "Walt Disney's Wonderful World of Color".

Several versions of the CBS "bloodshot eye" can be seen on my site.

Steve D.