1940s RCA TV billboard in LA

[Electronic M]

Originally Posted by Eric H

I was able to snag these off the screen, the beginning of the film is the beginning of the ride, it's on the steep hill, later you can spot the same car seen in the footage behind them.

That car looks to be a 1940 Lincoln.

[Penthode]

I saw a 1949 Studebaker and a 1949 Buick. Those were the latest model cars I could see. Therefore I believe the film was made in 1949 or 1950.

[benman94]

Originally Posted by Penthode

I saw a 1949 Studebaker and a 1949 Buick. Those were the latest model cars I could see. Therefore I believe the film was made in 1949 or 1950.

...or late 1948. The Big Three had a gentleman's agreement in place that sales of the new model year would start on October 1 of the year prior. This very well could have been shot sometime in October, November or December of 1948.

[decojoe67]

Originally Posted by benman94

...or late 1948. The Big Three had a gentleman's agreement in place that sales of the new model year would start on October 1 of the year prior. This very well could have been shot sometime in October, November or December of 1948.

I'm going with the earlier date too. The RCA sign with the 721 would've looked dated by '49. They had a slew of totally new sets by then. Not as pretty as the earlier one's for sure, but with larger screens and more modern squarer cabinets that the public wanted.