Manufacturers used holidays to promote early color

[truetone36]

Originally Posted by Steve D.

FYI: "Amahl and the Night Visitors" was first telecast in color on NBC on Dec. 20, 1953. Followed by a Christmas special "Season's Greetings" telecast in color on Dec. 22, 1953 also on NBC.
ON Dec. 24, 1953 NBC telecast a Christmas episode of "Dragnet" on 16mm color film. This just days after the FCC ok'd commercial compatible color broadcasts. Of course there were no consumer color receivers available to the public. These color broadcasts were viewed by RCA/NBC engineers & executives as well as other manufacturers on prototype color sets. It also offered good experience for the presentation by production personel & video engineers in staging live color programs.

-Steve D.

True. The first color set to be offered to the public would be by Admiral on Dec. 31, 1953.