1963 ad for wealthy people

[Robert Grant]

Originally Posted by Captain Video

In 1963 and 64 there were experimental color television broadcasts in São Paulo, Brazil. All color sets were imported. This ad, was published on december 1963 in one issue of the magazine "Intervalo" ( sort of a Brazilian version of "TV Guide" ), and is targeted at wealthy people who could travel to New York and buy there an expensive color TV. The shop was specalized on selling goods to Brazilian tourists.

It all ended on the following year, and Brazil would only get color TV in 1972.

Awfully ironic. A Brazilian who brought one home from the USA would still be watching black-and-white TV, because Brazil adopted the incompatible PAL system.